Link building in Internet marketing raises the brand value of your business. A website or blog that engages in a lot of link sharing is more likely to rank higher in Google searches.
Like any other Internet marketing strategy, link building is quite a perplexing job; it is not something a marketer can request other bloggers to share.
A marketer has to provide products or services of quality that encourages other bloggers and businesses to interchange links with you.
There are several bogus link building services out there promising hundreds of links but in reality, these links are not worth the dollars you spent purchasing them.
Link building requires knowledge and experience in Internet promotions. Here we have listed some of the relevant link building techniques you can successfully apply to your business.
Listing in Niche Directories: There are thousands of general link building directories out there but only few niche directories.
Niche directories are those with listings related to a particular business. Suppose you own an online jewelry store, you can list your business details and other necessary information to similar jewelry or ornament related directories. Listing your business in niche directories will get you a great deal of link juice to your website. How?
People interested in jewelry will obviously search in the necessary niche website, which will increase your chances of receiving substantial traffic. Needless to say, this strategy will help promote your business and give it lots of mobility. The niche directories are not always free. You may need to purchase monthly or yearly memberships.
Listing in General Directories: The older general directories like DMOZ list quality business websites which offer authentic products or services. If you own a small business, you can list the relevant information here. Internet marketers and potential consumers often visit general directories scouting for new products and services.
The general directory submissions are free of cost. However, just because the general directories are free, it is not necessary for you to submit in hundreds of directory listings. Do an Internet search of the most popular ones in terms of traffic and reputation, and get your business listed.
Social Media Submissions: Few people would disagree that social media pages does not bring any relevant links to listed blogs and websites but the perception is entirely wrong. Yes, you cannot solely depend on social media links to raise your website rankings but their contribution cannot be discounted either.
Creating business pages on social media platforms like Facebook, Twitter, StumbleUpon and Digg, along with using Internet social media advertising strategies helps to yield a large amount of traffic and links. Of course, your business should have some merit to attract their interest.
Social media is one of potent methods of online link building. People or businesses with social media profiles look out for other similar businesses where they can connect and increase their online presence.
Doing this not only helps them but your business also, especially when the Google bots perform traffic and link analysis on your site. Quality links present on your website is a sure shot way to increase website rankings.
Article Submissions: There are times when one comes across online content that one remembers for a really long time. Just imagine if you could create such a timeless article and distribute it online with a link or two in the author’s bio section, you stand a good chance to receive quality traffic and links continuously in the next few years.
Of course, such content pieces needs to be extraordinary. It can be either on a subject that has not been covered before or on a subject that is popular but you write something unique which the world remembers!
For instance, whenever I have to find meaningful IT reviews, I can always rely on TechCrunch than any other because their opinion, style of presentation, authenticity and approach is unique. Getting my point? You have to be different if you want any result from your Internet marketing endeavors.
Apart from these strategies, you can partner with other businesses too and mutually develop link building techniques. Link building is an essential aspect of running an online business. Think of it as generating connections.
Before the advent of the Internet, people used to work towards creating meaningful clientele lists through business meetings, discount offers, channel partnership and others; link building is the same, only the medium has changed.
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