Unless you are living in the Stone Age, you should be aware that 2012 is an important year for internet marketing and social media evolution. Online and offline businesses are slowly moving away from traditional online marketing techniques and targeting social media platforms like Facebook and Twitter heavily.
2012 Social Media Predictions
Whether you are a seasoned or a newbie online marketer, you need to read about these 2012 social media predictions.
Your Gateway to Internet – Facebook
If you don’t have a Facebook personal or Page account, experts say, you are losing out on a huge repository of business information and potential consumers. Few days back, Facebook came out with a clarification statement explaining how they earn revenues and how the advertisements are optimized. You can read about them here.
Since advertisements form the core revenue model for Facebook, it turns into a big opportunity for online marketers because you get to target buyers according to various relevant specifications like geographical location, age, gender, skills, interests and others.
For instance, if you are a retailer of Football merchandise in Ohio and want to capture the local market, Facebook will display your ads to only those people in Ohio with interest in sports.
This optimization of advertisements is a major benefit of using Facebook and with Facebook introducing its IPO in 2012; its impact is bound to get heavier in the subsequent months.
With 700 million users and counting, it is impossible today to think about the web without Facebook. It has become a bridge for marketers and publishers alike to communicate on a common platform.
However, we also feel that Facebook should not become totally business-like, otherwise it will fail like Zynga and Microsoft once did in the last decade.
Multi-Media Social Network
2012 is the year of multi-media social network. Social media interaction through videos and photos will weed out the common – boring social networking. Uploading multi-media footages more than ever will force the social media user to take a long look at the changing way of communication between a seller and a buyer.
Of course, this depends on the kind of online business you are involved with. For instance, an Internet marketer selling personal development products may not be interested in using videos for promotion as compared to an Internet marketer selling SEO products who will definitely make use of video marketing to get more clients.
As compared to 2011, multi-media will see an extravagant use in 2012. It is predicted by Forbes that multi-media use by small business owners will increase drastically. It will become the new mode of client-consumer communication.
Rise of Global Apps
The Android application has revolutionized the way we used to look at the application technology even 5 years back. With Android, apps are so easy to create and use in the highly creative world of the web. These days, there are no mobile handsets that are workable without apps.
Apps are building international diversity and creating cultural connectivity. Freelancing businesses like oDesk.com or sports apps like PlayUp about football and rugby are increasingly finding its way as apps for mobile users.
If we have to talk about facts, China became the second largest iOS apps downloader in 2011 after the US. With 20% market penetration, Asia has surpassed the US in total Smartphone volume. As the global purchasing power shifts, India and China will quickly catch up and overtake the US as the largest app-economy.
Likewise, if this is the trend which will continue in 2012, it will be interesting to see Internet marketers coming out with their own apps.
Suppose Darren Rowse (ProBlogger.com) from the top bloggers in the world list has an app for a free download for his subscribers. Through this app, Rowse is able to customize the product choice of the subscribers and is able to cash in because the app subscribers get to know about new products almost instantly as compared to those who are email subscribers. Through this app, subscribers can browse the list of products, select and pay through mobile in a matter of few seconds.
Moreover, the apps can be optimized either locally or internationally, or both. The rise of the global apps will be yet another way for small, medium and large businesses to tap their potential market.
As online marketers ourselves, 2012 is going to be a great year in respect to social media marketing globally. We will have more resources and social media tools at our disposal to reach a wider consumer base.